Bending Energy
Brand identity and web platform for a California-based photographer.
Brand Identity, UX/UI, Web Design
ROLE
YEAR
2024
Squarespace, Photoshop, Illustrator
TOOLS
Brand Identity, Website Design, Portfolio System, Booking Platform, Calendar System
DELIVERABLES
OVERVIEW
Brand identity and web platform for a photography studio focused on presenting work clearly while supporting client inquiries and bookings.
The project required a cohesive visual identity and portfolio system that could balance strong imagery with a clear user experience across desktop and mobile.
CONCEPTS + INSPIRATIONS
Editorial layouts, gallery systems, minimalism, photography archive platforms, modern portfolio experiences.
Brand System
A visual identity system designed to support photography without competing with the work
Minimal identity system emphasizing clarity and flexibility across digital applications.
Identity
SYMBOL
LETTERHEAD
LOCKUP
Typography
Typography hierarchy focused on readability, image support, and responsive scaling.
PRIMARY
SECONDARY
COLOR
Neutral palette designed to prioritize photography and maintain consistency across environments.
APPLICATIONS
Flexible system supporting portfolio updates, client communication, and future expansion.
The modular structure allows content, galleries, and featured projects to evolve over time without requiring redesign of the overall platform.
Web Platform
Portfolio-focused website designed to simplify navigation, support inquiries, and improve presentation of work across devices.
Clear navigation hierarchy supporting portfolio browsing, project discovery, and direct inquiry flow.
SITE STRUCTURE
DESKTOP
Mobile layouts optimized for image presentation, readability, and simplified navigation.
MOBILE EXPERIENCE
MOBILE
The website was structured to create a clean viewing experience while maintaining flexibility for portfolio updates, client communication, and future growth.
DIGITAL PLATFORM
OUTCOME