DENVER WALLS
Brand system for a city-scale mural festival operating across physical and digital environments
Creative Direction, Brand Identity, Visual System Design, Web Design
ROLE
YEAR
2023 - 2024
Illustrator, Photoshop, Figma, Squarespace
TOOLS
Brand Identity Kit, Website, Event Collateral, Social Media Marketing Material
DELIVERABLES
OVERVIEW
Brand system and digital platform for an immersive art festival blending street art and emerging technology
DENVER WALLS is an immersive art festival highlighting murals, projection mapping, augmented reality from local and international artists. The identity needed to support multiple artists and styles while remaining recognizable across murals, events, and promotion. The system acts as a consistent layer across outputs without overriding individual artwork.
CONCEPTS + INSPIRATIONS
Street culture, anti-design, retro-future, early computer graphics, public art systems, civic identity
Visual System
A flexible identity system designed to operate across digital, physical, and environmental outputs
Identity
Lettermark, symbol, and lockup system adapted from core WORLD WIDE WALLS brand
SYMBOL
BADGE
SYMBOL VARIANTS
LOCKUP
Typography and color were selected for visibility, contrast, and scalability across outdoor and digital contexts.
Variable treatments used to introduce motion and energy within a structured system
Typography
PRIMARY
SECONDARY
PAIRINGS
High-contrast palette for accessibility across environments. Designed for murals, screens, and print. Supports clarity within layered compositions
COLOR
Graphic language derived from technological interfaces and display systems
STYLES
BRAND IMAGERY
Brand imagery is active, polished, and empowering. When showing people, focus on action shots of artists engaging in the work. When showing artwork, focus on complete and polished shots of the artwork. When showing sponsor gear or lifestyle goods, focus on showing that thing in context. Always portray artists in an empowering way, show them working, engaging with others, or celebrating/showcasing the final.
IMAGE TREATMENT
Bitmap + Dither. Hi-tech, lo-fi. Crunchy analog textures help break up the digital compositions and add some variety to our visual language. Multiple resolution scales and color palettes to choose from. Anti-design layouts with grid systems and UI-inspired elements. Retro-future aesthetic combining early digital visuals with contemporary execution. Hybrid texture system: vector + bitmap
ICON LIBRARY
Custom icons for a variety of uses across social media marketing, video production, and event asset production
SYSTEMS
The identity needed to support multiple artists without overriding their work.
This system operates as a framing layer providing structure for signage, promotion, and wayfinding while allowing artist work to remain distinct.
Applications
Applied across print, digital, and environmental contexts.
Announcements, calls to action, onsite wayfinding
PRINT MEDIA
Artist and visitor information
SOCIAL MEDIA MARKETING
Graphic language derived from brand identity influences and street art culture
MERCHANDISE
Web Platform
A responsive web platform designed to adapt and display brand information
A structured extension of the identity system designed to support promotion, booking, and communication
The visual system is applied directly to a modular web platform, using the same typography, color, and layout logic to maintain continuity across digital outputs.
Content is organized to support releases, tour communication, and audience interaction without requiring structural redesign.
DIGITAL PLATFORM
MOBILE
DESKTOP
OUTCOME